"KLONDIKE YINZER" EXPERIENTIAL MARKETING CAMPAIGN
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Promotional campaign designed to promote the sales of Klondike Bars in local Giant Eagle stores. Local Pittsburgh social media star “Pittsburgh Dad” was the spokesperson for this campaign, I first created an Illustration of Pittsburgh Dad, which was then used on the design of t-shirts and a die-cut sign used at the promotional events. A shelf talker for the local stores was created describing the steps to take to get involved in the event, and was used the isles where the Klondike Bars where sold. A mini site was created for participants to upload their photos using the #KLONDIKEYINZER, giving them the chance to win a $250 gift certificate to Giant Eagle. When the winners picked up their gift card, they also went home with the Klondike Yinzer shirt.
